How eco-sustainable
is your website?

chosen by companies leading in sustainability

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Karma Metrix

what is it?

The first journey to reduce the CO2 produced by a website.

Karma Metrix is ​​the 1st digital sustainability journey, chosen by top brands, that measures, compares and improves the environmental impact of a website.

Discover the project

Our partners

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Why Karma Metrix?

Get an eco-sustainable website

Every website contributes to consume energy and emit CO2. A digital sustainability journey lets you reduce your environmental impact

Save energy

Optimizing the energy efficiency of your website will allow you to use less energy on server and let the user save it too.

Improve user experience

The energetic optimization of a website makes navigation faster, with benefits on user experience.

Increase visibility on Google

All other factors being equal, we have evidence that Google algorithm places the most energy-efficient pages higher in search results.

How it works

  • Calculates CO2 Kg emitted
  • Compare with a global benchmark
Measure your CO2
  • decrease the environmental impact of your site
  • increases energy efficiency

Talk about us

Karma in the press

As fashion continues conversations and makes initiatives like the one Valentino and Karma Metrix has on internet pollution, the world will see more inroads on detailed issues like the sustainable web, which are a part of the larger conversation of sustainability.

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The implementation of the Karma Metrix tool reflects the luxury brand’s commitment to an eco-minded and responsibly minded business model

Many companies that want to combine attention to the environment with digital have included the "Karma result" in the ESG (Environmental, Social and Governance) indicators and in the annual corporate sustainability report (CSR).

Karma Metrix was created to help companies and common users to quantify the "ecological performance" of one or more web pages

Launched by an Italian search marketing and artificial intelligence company, Karma Metrix allows you to quantify the CO2 emissions produced by websites

To understand how much a website pollutes, launched the Karma Metrix project, a set of metrics and tools for measuring the energy efficiency of websites

The Karma Metrix tool, an algorithm based on artificial intelligence, quantifies the ecological performance of one or more web pages, weighing dozens of site efficiency factors with respect to the world median.

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