Who we are

The first to propose a digital sustainability journey.

Karma Metrix is ​​the 1st digital sustainability journey that measures, compares and improves the environmental impact of a website.

Karma Metrix was born in 2020 precisely for this reason: to help large companies be eco-sustainable by significantly reducing the environmental impact of their websites.

We are the first company in Europe to do this – and also the only one! – thanks to a consolidated team that has grown over time and is committed to making the web a better place, for the environment and beyond.

in Europe


Active Clients


measurements taken

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We believe that nothing is impossible when a group of people is committed to digital sustainability and does everything possible to spread it everywhere, especially among large companies.

Accompanying top brands to be as eco-sustainable as possible is our mission.

How eco-sustainable
is your website?

Karma Companies

Allianz Trade
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Global partnership: AvantGrade.com is partner of Connect4Climate, the World Bank Group brand that works on sustainability projects all over the world.

Connect 4 Climate

Talk about us

Karma in the press

As fashion continues conversations and makes initiatives like the one Valentino and Karma Metrix has on internet pollution, the world will see more inroads on detailed issues like the sustainable web, which are a part of the larger conversation of sustainability.

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The implementation of the Karma Metrix tool reflects the luxury brand’s commitment to an eco-minded and responsibly minded business model

Many companies that want to combine attention to the environment with digital have included the "Karma result" in the ESG (Environmental, Social and Governance) indicators and in the annual corporate sustainability report (CSR).

Karma Metrix was created to help companies and common users to quantify the "ecological performance" of one or more web pages

Launched by an Italian search marketing and artificial intelligence company, Karma Metrix allows you to quantify the CO2 emissions produced by websites

To understand how much a website pollutes, AvantGrade.com launched the Karma Metrix project, a set of metrics and tools for measuring the energy efficiency of websites

The Karma Metrix tool, an algorithm based on artificial intelligence, quantifies the ecological performance of one or more web pages, weighing dozens of site efficiency factors with respect to the world median.