Who we are

Karma Metrix is a project of the digital marketing agency AvantGrade.com

Avantgrade.com is one of the first agencies in Europe to apply artificial intelligence to SEO, SEA, web analytics and social media marketing.

The company is composed by a team of specialists, headed by Ale Agostini.


Years of experience


Active Clients


Team Specialists

Ale portrait

Besides the excellence of digital marketing services, AvantGrade.com brought to attention the topic of web pollution measurement thanks to Karma Metrix, the first tool in Europe that measures energy consumption and CO2 emissions of web pages.

How eco-sustainable
is your website?

Karma Companies

Allianz Trade
Iren luce gas

Global partnership: AvantGrade.com is partner of Connect4Climate, the World Bank Group brand that works on sustainability projects all over the world.

Connect 4 Climate

Parlano di noi

Karma in the press

Launched by an Italian search marketing and artificial intelligence company, Karma Metrix allows you to quantify the CO2 emissions produced by websites

To understand how much a website pollutes, AvantGrade.com launched the Karma Metrix project, a set of metrics and tools for measuring the energy efficiency of websites

The Karma Metrix tool, an algorithm based on artificial intelligence, quantifies the ecological performance of one or more web pages, weighing dozens of site efficiency factors with respect to the world median.

The virtuous circle of Karma Metrix is this: if we create more efficient and eco-sustainable web pages, we consume less energy and therefore we produce less CO2

Karma Metrix was created to help companies and common users to quantify the "ecological performance" of one or more web pages

Karma Metrix is an innovative algorithm with an artificial intelligence heart that aims to measure the eco-sustainability of websites and help reduce their impact on the environment.

Many companies that want to combine attention to the environment with digital have included the "Karma result" in the ESG (Environmental, Social and Governance) indicators and in the annual corporate sustainability report (CSR).