The first true online estimator for car glass repair and replacement services is born sustainable.

Analysed website:


Mindful of the significant and increasing impacts of the internet on greenhouse gas emissions, in 2023 the Unipol Group decided to collaborate with GlassX to design a website that was efficient, lightweight, and energy-efficient from its conception, using advanced technologies and development techniques.


The project, conducted with the support of Karma Metrix, initially focused on the commercial website of UnipolSai ( In addition to interventions aimed at reducing emissions, the project has allowed the identification of best practices that can be applied to the design of other websites and apps within the Group, within a context of increasing digitization of communication processes with customers.

Thanks to the experience gained by the group from this initial project, and with the additional guidance and support provided by Karma Metrix, in 2023 the GlassX website was launched. It was conceived and developed with a sustainable perspective from the ideation phase.



CO2e emissions per page view compared to the global median for

Ranked at the Italy Insurance Forum Awards 2023 in the “Best ESG Project” category

Ranked at the Innovation in Insurance Awards 2023 in the “Social, Sustainable & Responsible” category

“We believe that even our digital actions can make a difference in safeguarding our planet and our future. That’s why we have embraced a sustainable approach and designed a website that is efficient, lightweight, and energy-efficient, utilizing advanced development technologies and techniques such as file compression, image optimization, and the use of clean and semantic code.

This achievement was made possible through our collaboration with Karma Metrix, the 1st digital sustainability path chosen by leading brands, which measures, compares, and improves the environmental impact of a website.”

– Marco Sammaria, Head of Digital Design & Intelligence of UnipolSai

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Contact us without obligation, and we will explain how you too can join the companies that have already chosen to embark on a path of digital sustainability.

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