Greenwashing is the practice of deceitfully presenting a company or product’s environmental performance as better than it actually is. Greenwashing can include the use of environmental terms and symbols without a real attention to environmental impact, or presenting minor environmental initiatives as significant without considering the company’s overall impact.
Greenwashing can be used to mislead consumers and make them believe that a company or product is more sustainable than it actually is, in order to increase sales or improve reputation. However, greenwashing can damage a company’s reputation in the long term and create a lack of trust from consumers.
To avoid greenwashing, it is important to be informed and do research on the company and products being considered. Additionally, it is important to verify environmental claims with independent sources and consider the company’s overall impact and its products.