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The web pollutes. Have you ever thought about it?
Every internet search emits 1.7 grams of CO2, about half of that generated by making a cup of tea. A single server can produce between 1 and 5 tons of carbon dioxide per year.
Our online activities have an impact.
When we think about the factors contributing to climate change, browsing the Internet is probably not the first thing that comes to mind.
Every online activity requires energy, thus contributing to our carbon footprint.
Did you know that…
The annual emissions of a server can reach 5 tons of CO2e
Digital technology contributes 3.9% to global CO2e emissions
One hour of streaming can emit up to 1kg of CO2e
How much do e-mails pollute?
Not all emails are equal in terms of CO2 emissions.
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– Email spam: 0.3 grams of CO2
– Regular email: 4 grams of CO2
– Email with 1 MB attachment: 19 grams of CO2
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Even small actions, like reducing unnecessary emails, can help decrease digital carbon footprint.
The invisible pollution of the digital world
Why is it important for businesses to take action?
55% of consumers believe that brands play a more important role than governments in creating a better future.
78% of consumers surveyed would give up a well-known brand in favour of a more sustainability-conscious one.
Addressing Scope 3 emissions is often a challenge for companies as they are difficult to measure and manage. The website is one component of Scope 3 on which the company can take direct action to reduce emissions.
Websites of the future
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According to the Global Carbon Project, if the Internet were a country, it would be the 4th largest in the world in terms of CO2 emissions. Reducing the impact of websites is not only an opportunity for the environment, but also for improving online competitiveness:
Google favours greener sites in search results.
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They chose us
