May 25, 2022

The research by Karma Metrix shows that energy consumption by Facebook, Amazon, Apple, Netflix and Google (the FAANG) has increased 198% in the past 3 years. Our online habits have a surprising impact on climate change: according to the Global Carbon Project, if the Internet were a Country, it would rank 4th in the world...

May 25, 2022

Can CMOs and marketing departments support eco-sustainability? The pandemic has changed the relationship we have with many aspects of life, including sustainability. Through the data collected by Google, we have investigated this aspect and the role of marketing in promoting the change. Attention to sustainability is increasing According to Google, 82% of consumers today say...

May 17, 2022

For some years now, Google has given users the option of using a dark mode for the homepage of its popular search engine. On 10th February 2022, Google has announced the launch of an even darker version. Let’s see why the Search Engine took this decision. What is Google Dark Mode Google “Dark Mode” is...

May 6, 2022

Google is one of the most influential companies in the world, especially on the web. It can change the way we are polluting just by making people take more sustainable choices when they use its products. How? Here are 5 different points you may not know about Google sustainability actions. Google Maps shows the greenest...