September 7, 2022
The Maison is the first luxury brand committed to reducing the CO2 emissions of its website thanks to the partnership with Karma Metrix. In 2022, Valentino started helping the web to be more eco-sustainable: the famous Luxury Brand relied on Karma Metrix to calculate the carbon footprint of its website and to implement actions that...
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July 19, 2022
Making targeted strategic choices towards sustainability is becoming increasingly important today. However, for more discerning consumers and stakeholders sensitive to the issue, a simple statement of intent or goodwill may not be enough to overcome skepticism. Therefore, it becomes important, if not essential, to lend more credibility to your actions through green certifications, or more...
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July 1, 2022
Sustainability and environmental respect have become two fundamental issues for companies. Today’s consumers are increasingly sensitive to these topics and expect that companies take their responsibilities about ecology (and on this point marketing can make the difference in promoting a sustainable behavior). In fact, a great amount of businesses on the market are (fortunately) taking...
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June 17, 2022
What is Amazon doing for sustainability? Despite the big amout of pollution it produces (as we saw in our FAANG Sustainability Research), there are lots of different actions Amazon takes to support the change. Here are 6 interesting initiatives about Amazon carbon emission reduction for a more sustainable shopping experience: 1. Climate Pledge Friendly Do...
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May 25, 2022
The research by Karma Metrix shows that energy consumption by Facebook, Amazon, Apple, Netflix and Google (the FAANG) has increased 198% in the past 3 years. Our online habits have a surprising impact on climate change: according to the Global Carbon Project, if the Internet were a Country, it would rank 4th in the world...
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